International Women's Month 2021


International Women’s Month has been observed around the world since 1911. This month is a celebration of the collective efforts of women worldwide to promote equal rights, demand suffrage and call for the right to hold public office. 

While IWD holds different meanings and weight around the world, it's celebration and observance is unified by a chance to reflect, appreciate and resolve to fight for the rights of women and girls everywhere.


What is the theme for International Women's Month 2021?

This year's theme is #ChoosetoChallenge. What so many years of fighting for fundamental rights for women have proven is that change comes from challenge. We are challenged, as women, to use our voice to call our gender bias and inequality all over the world, to uplift and celebrate each other, and to rally to create an inclusive world.

"A challenged world is an alert world" -- indeed, let the world hear women roar. 


Will you #ChoosetoChallenge? 

For the entire month of March, we #ChoosetoChallenge women to both uplift each other and break gender barriers with our power tools. As empowered women empower women, we call on you to shine the spotlight on an inspirational woman in your life and tell us why they have inspired you so. 

Awesome prizes are up for grabs for the top nominees such as a Pink Power PP1848K Electric screwdriver and 18-volt cordless drill set, Pink Power electric scissors (which we just restocked!), and gift cards for you or for the woman of your choosing. Read the full mechanics below!

Contest Mechanics:

  1. Create a short video or image where you answer the question: Which woman in your life deserves Pink Power tools and why? 
  2. Follow @shoppinkpower FB and IG pages. 
  3. Tag two more people in your caption to nominate them to do the same. 
  4. Use our hashtags #ChoosetoChallenge and #ChoosePinkPower and tag @shoppinkpower on Instagram. 
  5. Promo duration is from March 3-21. Winners will be announced on March 24, 2021!

It's a win-win situation that's as simple as that! What are you waiting for? Send in your entry today! For more information please reach out to us at or send us a direct message on our Facebook page.